NOW AVAILABLE
BIRD CLUB
Mountain Bluebird Beanie

Why I Made This Beanie
The first time I heard about Mountain Bluebirds, I couldn't believe the blue. I had to find one. When I finally did, the color was unreal, more beautiful than the photos, and fading to a clean white like the sky breaking open after a rain. This beanie is for that color, the hue you sometimes catch between storms, and that moment, when life is better than any photo. I hope it nudges you outside and that you're lucky enough to see a Mountain Bluebird. —Brett Karley, Founder
Inspired by the surreal color of a Mountain Bluebird and rib knit in the traditional fisherman style from 100% organic cotton. Crafted for cold mornings, late hikes, and everything in between. Limited release. Don’t miss it.
The Binocular Sweater. All Sizes Restocked.
Wearable art designed by renowned fiber artist Kendall Ross, this jacquard-knit beauty is made from 100% organic cotton and built to be your go-to for sweater season.
Rooted in Nature. Worn with Intention.
Bird Club is a fully sustainable lifestyle brand that celebrates the intersection of fashion, ornithology, and conservation. Founded by Brett Karley, a lifelong birder and Emmy-winning director, BIRD CLUB offers high-end apparel inspired by the beauty and diversity of birds. The brand aims to redefine birdwatching as a mainstream activity, creating a welcoming, inclusive community that connects bird enthusiasts and newcomers alike.
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Small Runs to Minimize Waste
Welcome to Bird Club, where sustainability meets style. We're redefining fashion by prioritizing quality over quantity, ensuring every garment we create is thoughtfully designed to last and to find its perfect home. By maintaining a small, intentional inventory, we avoid the waste of unsold stock that burdens the industry. While others chase profits by mass-producing cheap, short-lived clothing, we're dedicated to crafting pieces that endure and respect our planet. It's not about mass production; it's about mindful creation. Each of our garments tells a story of sustainability, conservation, and timeless style.
Kowa Collaboration
Kowa has long been revered as a pioneer in the field of precision optics, crafting instruments that are the epitome of excellence and durability. Known for their unparalleled clarity and detail, Kowa’s optics are ideal for anyone who demands the very best in visual accuracy, whether for casual observation or professional study. This commitment to quality ensures that every detail, from the subtlest textures to the most dynamic movements, is captured with exceptional sharpness, clarity, and accuracy.
Register as an Ornithologist for Storewide Discounts
At Bird Club, we understand that being an ornithologist doesn't always come with a financial windfall. That’s why we’re proud to offer exclusive discounts to the scientists working hard in the field.







