That Impossible Blue, Now in a Beanie

  • Bird Club
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Mountain Bluebird Beanie

$48 USD

Inspired by the surreal color of a Mountain Bluebird and rib knit in the traditional fisherman style. Crafted for cold mornings, late hikes, and everything in between. Limited release. Don’t miss it.

  • 100% Organic Cotton
  • Bird ClubLimited Release
  • a line drawing of a small birdDesigned by a Lifelong Birder
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⭐️⭐️⭐️⭐️⭐️ “The blue is even better than the photos.”

⭐️⭐️⭐️⭐️⭐️ “Love the ombré"

⭐️⭐️⭐️⭐️⭐️ “My favorite bird! Folded, bird out for sure."

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Bird Club

Why I Made This Beanie

The first time I heard about Mountain Bluebirds, I couldn't believe the blue. I had to find one. When I finally did, the color was unreal, more beautiful than the photos, and fading to a clean white like the sky breaking open after a rain. This beanie is for that color, the hue you sometimes catch between storms, and that moment, when life is better than any photo. I hope it nudges you outside and that you're lucky enough to see a Mountain Bluebird. —Brett Karley, Founder

Style it Your Way

Bird Club

The Binocular Sweater. Final Restock.

Wearable art by fiber artist Kendall Ross. 100% organic cotton, jacquard-knit, and back one last time before it’s gone for good.

Shop the Binocular Sweater

Rooted in Nature. Worn with Intention.

Bird Club is handcrafted, story-driven apparel by a lifelong birder. No AI, no clipart, no print-on-demand. Just small runs of thoughtfully made pieces inspired by the hidden world of birds.

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Bird Club

Not Merch. A Life’s Obsession, Woven & Knit.

Bird Club started because I couldn’t find clothes that matched the way birding feels: eye-opening, intentional, and full of surprises. Everything out there felt like cheap merch, an idea slapped on a blank tee.

So I started building garments from the fabric up. No AI, no clipart, and no shortcuts touching the work. Just small runs of pieces designed to last, inspired by real birds, real field experiences, and the moments that stay with you long after you leave the trail.

Learn More About Who We Are
  • Bird Club sweatshirt featuring a vibrant embroidery of two Northern Flicker woodpeckers, packaged with sustainable materials. This image highlights Bird Club’s commitment to eco-friendly practices and ornithology-inspired apparel, making it a perfect choice for birding enthusiasts. Designed for both style and function, this sweatshirt stands out among bird watchers gifts and offers a thoughtful option for gifts for bird lovers who value nature, conservation, and high-quality clothing.

    Small Runs. Less Waste.

    We don’t chase volume. We keep inventory small and intentional so pieces find the right home instead of a landfill. It’s not about mass production, it’s about mindful creation.

    Our Sustainability Practices 
  • The Kowa optics logo and the BIRD CLUB logo written in Japanese. Each is inside an oval.

    Kowa x Bird Club

    Collaboration with the legendary Japanese optics brand, for birders who care about what they see and what they wear.

    Explore the Collab 
  • An ornithologist gently holds a small Yellow-bellied Wattle Eye while consulting a field guide. This close-up image highlights the detailed study of birds, emphasizing ornithology, birding, and bird watching. The scene reflects the naturalist ethos of BIRD CLUB and their commitment to being a sustainable brand, promoting eco-friendly birding practices.

    Hey Ornithologists,

    If you’re an ornithologist, you get storewide discounts, because field work doesn’t usually come with a big paycheck.

    Ornithologist Discount 

Explore our Field Journal. Longform stories, gift guides, and conversations with artists, scientists, and birders who see the world a little differently.

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